The title of this blog post is a little bit misleading. It really is because a lot of people would automatically read the title of this blog post as something having to do with sales. Well, last time I checked, social media doesn’t produce sales. It produces traffic. Don’t confuse the two.
Sales happen when you drive traffic to a page and the page does its job. It turns online traffic or clicks into real dollars in your bank account.
The way to do this, of course, involves saying the right things to the right people paired with the right types of graphics to produce the right range of emotions so people are ready, willing and eager to part with their hard earned dollars.
Regardless of how you phrase it, regardless of how you position it, this is the core reality behind any type of online sale. Whether you are selling books, services, or in this case, turned wood products, the same storyline applies.
If you do not line up your ducks properly and things don’t fall into place, you are going to flat out fail. This is why it’s really important to look at social media as a source of traffic that you need to work on.